Our mission is to provide you with the apparel you need to feel confident, comfortable, and supported during your fitness journey. We understand the unique needs of active bodies and strive to deliver innovative solutions that enhance your performance and overall experience.

For Jamila, fitness has always been a part of life, not just for herself, but for her family. As a proud mother of two athletes, she spent countless hours in gyms and on courts, cheering from the sidelines, staying active, and immersing herself in the energy of sports. But in those moments, she often found herself feeling frustrated. Activewear that fit her changing body and made her feel confident was hard to come by. She knew she wasn’t alone; so many others were searching for functional, stylish activewear that actually empowered them.

In 2020, Jamila transformed that frustration into action and founded ndur Athletics. For her, it wasn’t just about creating a clothing brand; it was about creating a movement. She built ndur with the belief that confidence is the most powerful thing you can wear and that everyone deserves to feel strong, capable, and stylish while pursuing their goals.

The name ndur, short for Never Doubt Yourself, is more than a brand; it’s a mantra. It reflects Jamila’s own journey of resilience and self-belief. Every piece of ndur is designed with this spirit in mind: to help people push past doubt, feel confident in their own skin, and show up as their best selves no matter where their journey takes them.

ndur because you should  never doubt yourself