About Us

With a true passion for fashion and fitness I wanted to open an online store to share my love of both with you. (yes, I know it sounds a little cliché) I always had a dream of being a buyer and sourcing emerging and edgy trends for big box retailers. After graduating from college and starting a family I worked my way up the retail ladder to a General Manager with aspirations of being a District Manager. As I got closer and closer to a District Manager position I realized that it’s time to do what I’ve always wanted to do and that is to own my own active brand. After working countless hours and over 20 years in retail, I decided that now is my time. In 2020 NDUR was created to fulfill my life long dream through a lot of endurance and determination I am excited to share NDUR Athletics with you. No matter what was thrown my way I never doubted myself or my ability and because of that it is my goal to help you see that you should NDUR and “never doubt yourself”.